Safety as a Driver of Tourism Appeal: What an International Study Reveals

Personal safety is increasingly becoming one of the key factors influencing travelers' choice of destination. This aspect is reflected in the Safety Perceptions Index 2023, an international study published by the Institute for Economics & Peace (Vision of Humanity).

According to the study, Uzbekistan ranked first among 121 countries in terms of perceived personal safety. Unlike conventional rankings based on crime statistics, the Index measures how safe people feel in their daily lives, drawing on data from the global World Risk Poll.

In recent years, safety has become an increasingly important consideration for the global tourism industry. Alongside transport accessibility, service quality and tourism infrastructure, the perception of personal security plays a significant role in shaping confidence in a destination and influencing travel decisions.

In this context, the findings of the Safety Perceptions Index offer an additional perspective on Uzbekistan's tourism potential. Alongside its rich historical and cultural heritage, diverse travel experiences and continuously developing tourism infrastructure, the country's high level of perceived safety contributes to its international image as a welcoming destination.

The combination of cultural heritage, renowned hospitality, ongoing tourism reforms and a comfortable public environment creates favorable conditions for visitors. As Uzbekistan continues to expand its international tourism profile, findings from independent global studies provide valuable insight into how the country is perceived by people around the world.

Link to the analytical report:

https://www.visionofhumanity.org/wp-content/uploads/2023/02/SPI-2023-2.pdf